Keeping Up as Change Gains Pace

We live in an age where change is the sole constant, and technology is one of the major driving forces behind the evolution we see brewing all around us. No one is left untouched by the swirling winds of change, be it age-old legacy brands, or new-age upstarts seeking to upend the well-entrenched apple carts of the incumbents.

With new demands thrust upon brands by a new breed of savvy, worldly-wise, and discerning consumers, it is now a case of having to adapt to stay relevant. And it’s not just buying behaviour either, but entire value systems and worldviews that are changing. No longer is it enough for a product or service to satisfy a narrow need. Progressive thinking is now the norm, with a sense of elevated purpose and demands bundled along with it. Balancing these many demands is a challenging act, but a few brands are doing so admirably.

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Recalibrating the Brand Compass

Studies conducted over the course of 2023 threw up some fascinating patterns. 46% of consumers polled by a major research agency indicating that they would tend to pay more when purchasing from a trusted brand, and a staggering 94% of consumers would heartily recommend brands they connect with emotionally, be it a known or unknown one.

As consumer spending is set to expand in India in the months to come, it would be prudent for brand barons (and baronesses) to fully understand the permanence of the nature of changes we have witnessed. It is an imperative for brand leaders to gain a deeper understanding of the psyche of the modern consumers, and then craft a purposeful narrative around the brand that has a certain emotional resonance to it. In this way, they can build stronger relationships with their audience.

A few brands have understood this better than most, and in doing so are often a step ahead in growing and retaining their customer base and ensuring loyalty to their brands. This is the cohort that will gain acclaim as Brand of the Year 2024, who have built their success stories by crafting relationships that have withstood the test of time, as opposed to building their brand on something more transient or merely flirtatious.

This unique industry platform showcases brands that remember that the consumer is king, and that serving them in new, sometimes unexpected ways is vital if they are to thrive in today’s competitive marketplace. Just as brand leaders hope customers stay loyal to them, brands must stay loyal to the philosophy of consistently delivering what their customers desire. It is one of the few constants in an age of flux.

Brand of the Year 2024 will see some of the industry’s leading lights offer insights into the DNA of successful brands, the building blocks of creative thinking, and the new growth edicts that have stood others in great stead, with the evening culminating in a celebratory ceremony that recognises these industry doyens.

Speakers

Alok Lall
Alok Lall

Executive Director and National Head of Advertising

McCann Worldgroup India
Charu Malhotra
Charu Malhotra

Chief Brand Officer & Group Head of Marketing

APL Apollo Limited
Prateek Sinha
Prateek Sinha

Partner and Leader Experience Consulting

PwC India
Neelima Burra
Neelima Burra

Chief Strategy Transformation and Marketing Officer

Luminous Power Technologies Pvt. Ltd.
Niranjan Kirloskar
Niranjan Kirloskar

Managing Director

Fleetguard Filters Private Limited.
Niranjan Kirloskar
Shashank Shrivastava

Executive Director

Maruti Suzuki

Categories:

This initiative has been brought to you by Team Marksmen. We help organisations and leaders from across sectors create impactful change that matters through unique brand solutions that resonate with audiences.

Retail and E-Commerce
Retail and E-Commerce
QSR
Consumer Durables
BFSI
FMCG
Healthcare
Automobile and Auto Anciliarry
Apparels and accessories
Home Décor and more…

Shaped by In-depth Research

This unique initiative has been shaped by insights gleaned from an industry-wide consumer study conducted by LeadCap Ventures, with brands appraised on the following parameters:

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Personalised Customer Experiences

Authenticity and Purpose

Brand Storytelling

Customer Engagement

Leveraging AI

Uniqueness and Innovation

Brands that were recognized under the title

"BRAND OF THE YEAR"

Glimpses

Why Attend ?

Learn practical tips and strategies for branding success.
Draw inspiration from innovative brand campaigns.
Networking opportunities with industry professionals.
Gain insights into latest trends and best practices in brand marketing.

Partners 2024

Presented By

Marksmen Daily

Televised on

India Today

Magazine partner

in Focus by Marksmen Daily

Media Partners

Business Standard
Brands & Business Magazine
CEO Insight
Marksmen Daily
Women Entrepreneurs Review
The Business Fame
Startup Talky

Brought to you by

Team Marksmen