5th April 2024

Taj, MG Road, Bengaluru

The business case for elevated CX

Across industries, leaders are prioritising better, faster, increasingly seamless interactions between itself and its audiences, wherever they may be. And it is little wonder why this is so: A recent survey conducted by KPMG further underlines the significance of CX, revealing that 63% of respondents are willing to pay a premium for an enhanced experience. Moreover, businesses that invest in enhancing the customer experience typically see increases in cross-selling and up-selling of 32%, customer satisfaction of 33%, and customer retention levels of 42%.

As companies hone in on CX as a differentiator, capturing the edge it offers is harder than ever. In turn, many businesses are turning to hyper-personalization to improve CX and drive growth. Through sophisticated data analysis and AI algorithms, hyper-personalization is enabling businesses to anticipate individual customer expectations and proactively offer bespoke solutions. AI helps analyze customer data in real time, providing organizations with the capability to gain instant insights into consumer behavior and buying patterns. This real-time analysis empowers companies to adapt quickly to changing trends and customer preferences. This not only enhances the overall customer experience but also supports organizations in building stronger relationships with their customers.

However, while the importance of CX is evident, organisations also face numerous challenges in delivering exceptional experiences. These challenges include the need for a strategic CX approach, identifying and resolving customer pain points, and ensuring consistency throughout the customer journey.

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Gearing up for evolutionary CX

In today's consumer landscape, consumers are increasingly connected with brands across the breadth of the experience. Thus, they seek connected journeys, transparent processes, and seamless transitions across channels, expecting personalised experiences that resonate with their circumstances.

To address and explore solutions for the challenges faced in doing so, and uncovering the opportunities inherently present therein, Team Marksmen is uniting CX experts on a single platform yet again. Following the success of the conclave in Mumbai and the Delhi-NCR region, we are pleased to announce the CX Transformation Conclave – Bengaluru Edition, which will take place in March 2024.

This industry-centric platform will see leaders delve into strategies for creating seamless and frictionless experiences throughout the customer journey. The conference will feature thought-provoking panel discussions, providing a platform for knowledge sharing and insights into the manner in which CX leaders can create value, exceed expectations, and stand out from the crowd.

Key highlights

2 Successful Editions

70+ Industry Leaders

150+ Brand Participations

400+ Delegations

Who should Attend?

  • Customer Experience Heads
  • Customer Relations Heads
  • Customer Service heads
  • Customer support heads
  • Contact Centre Heads
  • Customer care
  • Customer Success Heads
  • Digital Heads
  • Heads of Consumer Insights and Analytics
  • COO
  • Chief Digital Officer
  • Chief Marketing Officer

Industries Covered

Food & Beverages



Direct-to-Consumer Brands



Travel & Hospitality




BFSI & more.

Why Attend?

  • Learn from industry experts who have aced their CX game
  • Get access to comprehensive panel sessions, use cases and keep pace with the CX trends that impact the industry.
  • Discuss industry best practices and ways to overcome challenges in implementing CX strategies
  • Explore advancements in technology that help harnessing the full power of CX to drive business growth.
  • Networking with senior CX leaders and peers from across various industries


Presented by


CX Transformation Partner

Sales Force

Knowledge Partner

Sales Force

Digital partner

Marksmen Daily

Magazine partner

in Focus by Marksmen Daily

Brought to you by

Team Marksmen