Overview

Join us for an immersive hands-on community event built for Analytics Practitioners—explore cutting-edge innovations, real-world use cases, and customer stories, while gaining practical skills to elevate your analytics strategy and drive more impactful, data-informed decisions.

Learn how to turnaround complex cross-channel behaviour across every touchpoint into clear, actionable growth with speed, scale and efficiency. Discover AI-driven insights, LLM Analytics, and governance best practices to confidently deliver unified, actionable Omnichannel insights across teams and channels.

What to expect

  • Modernize your Analytics: Build unified, trusted, outcome-driven insights across teams.
  • AI-powered querying with MCP: Enable natural language insights across Adobe Analytics and CJA.
  • AI-driven innovation: Explore LLM Analytics and Data Insights Agent with governance.
  • From Insights to Action: Scale CJA with governance, ownership, and activation pathways.
  • Seamless Evolution from Traditional Digital Analytics to Omnichannel Customer Journey Analytics

Program

Time Session
12:30 PM onwards Registration & Networking Lunch
2:00 PM – 5:00 PM Experience Analytics modernization in action – Hands on labs
5:00 PM – 5:30 PM Hi-tea & networking

We’re putting you in the Driver’s seat—come witness the transformative power of Customer Journey Analytics, hands-on !!

Presented by

Adobe

Brought to you by

Team Marksmen