The concept of wellness has been around for a long time in the Indian subconsciousness (think Ayurveda, yoga, and more), but it has become increasingly important in recent years. If FICCI’s latest estimates are to go by, the health and wellness industry is valued at a whopping Rs. 490 billion, and expected to exhibit a CAGR of 5.45% during 2022 - 2027. Even at a governmental level, the institution of the Ministry of AYUSH (Ayurveda, Yoga, Unani, Siddha, and Homoeopathy) is indicative of this move towards boosting the health and wellness market in India.

Perhaps the most important driver for this shift is the perceptible change in people’s attitudes towards health in the wake of a global pandemic. Consumers are beginning to understand the benefits of preventive healthcare and overall well-being, and viewing health and wellness through a much broader and more sophisticated lens, encompassing not just fitness and nutrition, but also overall physical and mental health and appearance. This is also reflected in the choices now available in the broader marketplace.

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The shifting sands of consumer preference and socio-economic trends has made the health and wellness industry sit up and take notice, leading to the creation of products and services that encapsulate the true meaning of wellness — self-care for the mind, body, and soul. The Most Preferred Health & Wellness Brands shines a spotlight on the brands at the vanguard of this change, and salutes their achievements in an exclusive felicitation ceremony that brings together doyens of the industry.


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This one-of-a-kind initiative draws insights from a study conducted by our partner, Allegiant Market Research, with brands appraised on the following parameters.




Advocacy


Brand Appeal


Consumer Demand
- Online and Offline


Consumer Perception and Experience


Innovation


Reliability Quotient


Key Benefits

    Discuss and deliberate on strategic issues

    Network with diverse brands from across industries

    Meet knowledge experts sharing industry experience

    Get recognised for exemplary branding

    Unequalled Visibility & Credibility



Time Session
14:45pm Registrations
15:05pm Welcome Address
15:10pm Opening Remarks
15:15pm NAVIGATING THROUGH ADVERTISING AND MARKETING CHALLENGES ASSOCIATED WITH THE HEALTH AND WELLNESS SECTOR IN INDIA
Marketing and advertising with regards to the health and wellness sector are extremely complex. Due to the stringent norms and regulations, marketers may not be able to apply traditional marketing and advertising techniques to promote their brand. We bring together marketing leaders from health and wellness sector to discuss the various challenges faced by them and how they overcome these bottlenecks
15:30pm SHAPING PATIENT EXPERIENCE TO MAKING YOUR BRAND STAND OUT
The Indian health and wellness sector witnesses a fierce competition with the emergence of new players. Patients have become ever more empowered making health and wellness branding ever more important. In this session, we bring together leaders to discuss how organisations can create effective brand strategies to enhance patient experience? How branding builds loyalty at every stage of the patient journey? How can marketers create a differentiation and make the brand stand out?
16:00pm Recognition of Most Preferred Health and Wellness Brands 2022
16:45pm Networking and High Tea

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MAGAZINE PARTNER

MEDIA PARTNER

MEDIA PARTNER

SUPPORTING PARTNER

RESEARCH PARTNER


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