29th November 2024 | The Lalit Hotel, Delhi
Towards Transformative
In today's hyper-competitive business landscape, Customer Experience (CX) has emerged as the defining factor separating market leaders from the rest. Despite its recognized importance, only a select few organizations have truly mastered the art and science of delivering exceptional CX consistently across all touchpoints.
These trailblazers have not only reaped significant financial rewards but have also set new industry standards, serving as beacons of inspiration for their peers. Their success stories demonstrate the transformative power of putting the customer at the heart of business strategy, showcasing how a relentless focus on CX can drive innovation, foster loyalty, and catalyze sustainable growth.
In recognition of these pioneering efforts, our upcoming second edition of the Masters of CX 2024 will celebrate and honour these organizations, offering a platform to showcase their achievements and share invaluable insights with the broader business community.
Register Now BrochureShaped by In-depth Research
This unique initiative has been shaped by insights gleaned from an industry-wide consumer study conducted by LeadCap Ventures, with brands appraised on the following parameters:
Customer Journey Mapping
Was the customer's journey from awareness to purchase a pleasant one?
Omnichannel Experience
Are the company's products/brands available across all channels - i.e., traditional, modern, e-commerce - with a consistent experience on offer?
Technology Integration
Does the brand or the company use effectively deployed innovative technologies like chatbots, VAs, CRMs, etc. to manage customer queries?
Analytics & Insights
Does the brand leverage predictive analytics through a variety of tools to deliver strategic insights?
Consumer Stickiness
How has the brand looked to deepen consumer stickiness and drive greater loyalty and subsequent advocacy?
Employee Engagement
Are internal customers, i.e. employees, engaged by the brand/company, and invigorated by the corporate purpose and strategic mission?
Glimpses
